All work

Built to Scale

Client
Basil
Industry
Healthy Food / QSR
Scope
Brand Communication · Packaging · Print · Presentation · Campaign

A visual communication system built across business presentations, packaging, menus, campaigns and everyday brand touchpoints.

Basil hero: “Made fresh. Every time.” — a Basil cup on a green photographic background

Presentation / Brand communication

Basil presentation slide: our strategic partners
Basil presentation slide: kiosk, metrics and the six-point system
Basil presentation slide: Jahan jahan log, wahan wahan Basil
Basil presentation slide: Har har Basil, ghar ghar Basil — quick commerce

Kiosk / Machine

Basil kiosk presentation with render and supporting information
Basil beverage machine presentation slide
Six Basil beverage and product visuals

Campaigns / Retail

Basil ₹89 summer menu poster
Basil A0 standee: grand launch offer, 50% off
Basil tent card: 15% off breakfast special
Basil A4 stand: get your order at your desk
Basil tent card: go bulk, feed the crew
Basil Go franchise digital post
Basil A0 banner: why does eating out mean compromising?

Email / Direct communication

Basil emailer: 10% off — unlike your ex
Basil emailer: unlike your manager, we're transparent
Basil emailer: this health week, don't compromise
Basil emailer: summer menu is live
Basil emailer: join us for grand launch

Vouchers

Basil 15% off split voucher
Basil 50% off next-order voucher
Basil ₹100 off voucher with QR code
Quiet closing visual: a Basil cup and the words thank you

Ending

One brand. Many touchpoints.

From a business presentation to a kiosk, a product pack, a menu or a promotional voucher, the work was about carrying the same brand language into very different contexts, without making every format feel the same.