Vansh Bajaj®
All work

Nostalgia, Reworked

Clayoven identity artwork: vertical logo on cream textured paper with an ESTD. 1999 stamp
Client
Clayoven
Industry
Restaurant / Food & Beverage
Scope
Brand Identity · Social Media · Content Design · Reel Editing

A visual identity and content system built around Clayoven's restaurant heritage, translated into social content and motion.

Brand identity

Navy, cream, gold and black, set in Playfair Display and Lato, with archival textures for the Nostalgia theme.

The Clayoven logo on navy

Logo

The Clayoven logo locked up on each of the four brand colours: navy, cream, gold and black

Logo on brand colours

Clayoven typography: Top Luxury, Lato, Arizona, The Seasons, Playfair Display

Typography

Clayoven colour palette: navy, cream, gold, black

Colour palette

Clayoven navy textures and patterns

Texture I

Clayoven Nostalgia-theme textures: aged paper

Texture II

Social media

Clayoven social grid 01: a 3 × 3 grid of food and identity posts

Grid 01

Clayoven social grid 02: dish cards, heritage marks and the restaurant exterior

Grid 02

Visual language

Photography, typography, framing and heritage-led details were brought together into a repeatable social visual language.

Clayoven Dal Makhani post
Clayoven Tandoori Soya Chap post
Clayoven Paneer Tikka post
Clayoven blue rice food visual, from social grid 01
Clayoven Asian Green post
Clayoven Vegetable Kofta post
Clayoven Chicken Seekh Kebab post
Clayoven Hyderabadi Paneer Tikka post
Clayoven restaurant exterior with logo
Frame from the Clayoven cocktail reel

Motion / Reel

Cocktail Reel

Extending the visual language into motion through food, atmosphere and pacing.

Ending

A legacy, recast.

Illustrated Clayoven restaurant façade with the ESTD. 1999 identity

Next project

A Seat at the TableLa Isla