I got into design to make things look good. I stuck around because I got curious why some of it actually worked.

It started with two diplomas in animation and film, and a BCA I was finishing on the side, not exactly the "went to design school" path, but it got me making things. The real shift happened at 19, interning in influencer marketing on campaigns for names like Coke Studio and Amazon. I wasn't leading anything yet, but I was close enough to see how a good visual and a working campaign are the same decision, made twice.

From there it was social media, then video editing, then full creative ownership (Urbankala, Creator's Commune, Digital Palmy, Social Spork), each one handing me more of the actual decision-making, not just execution. By early 2026 I was co-founding saltnpeppr as CBO, running the creative side end to end.

That's the shape of it: design first, marketing instinct built in from watching it happen up close, not bolted on after the fact.